The aim of coaching is to improve performance and minimize the difference between expectations and the results delivered. Coaching should develop each employee into a peak performer, or at least to his or her maximum potential. We know that growth will follow the proper amount of support, positive stimulation and personal initiative. Many coaching models instruct managers in proper coaching techniques and etiquette, and the successful ones can be easily assimilated. One way to ensure retention is to attach the coaching principles and vocabulary to activities reinforced by daily events.