Author | Ram Moorthy and Dharmendra Sahay

Ram Moorthy is a principal with ZS in Los Angeles. He has more than 15 years of experience addressing strategic sales and marketing issues in the pharmaceutical, biotechnology and medical supply industries. He is a co-author of The Power of Sales Analytics.Dharmendra Sahay is a managing principal with ZS in New York City. Over the last 15 years, he has worked extensively with pharmaceutical companies in building commercial analytics capabilities with a global delivery model. He is a co-author of The Power of Sales Analytics.


Should You Outsource Analytics?


Successful outsourcing can provide pharma companies with high-value, cost-effective analytics. But there are many challenges to overcome, write Ram Moorthy and Dharmendra Sahay.