Author | Rita Numerof

Articles

Marketing's Stepchild No More

November 01, 2009

Pharmaceutical Executive

Article

In today's "show me the money" marketplace, reimbursement strategy must innvolve more than seeking a good price based on ability to pay.

Capitalizing on Strategic Market Insight

March 02, 2009

Article

To stay on top of a constantly evolving market that presents new challenges every day, product managers need to bolster branding strategies and raise their marketing IQ.