Sean Rapson, Brand Insights Contributor, Senior Principal, Eversana Management Consulting

EVERSANA

A Senior Principal with EVERSANA MANAGEMENT CONSULTING, Sean brings more than a decade of experience in the industry and a unique perspective to engagements gained through various internal commercial roles at a premier biopharmaceutical company and as a consultant advising leading biopharmaceutical clients.

Articles

Applying the Scientific Method as the Cornerstone of Brand Strategy

How commercial teams can benefit from a more scientifically rigorous approach to insights generation