Sheila Thorne

Sheila Thorne is the President/CEO, Multicultural Healthcare Marketing Group, LLC, and is one of the nation's leading experts in multicultural healthcare marketing. For more information logo onto www.sheilathorne.com

Articles

The Cultural Deficit in the Pharma Industry in the Era of COVID-19

Multicultural campaigns crafted for diverse populations are insufficiently funded and do not receive the same support as mainstream campaigns, writes Sheila Thorne. While there are plenty of people willing to partner with pharma on these campaigns, will the industry wake up to the changing world ahead?