Medicare: D Day
For companies that are prepared, Part D represents a great opportunity. For others, failing to react quickly enough could be a costly mistake.
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The LazarusEffect
Small Pharma's big Win
The High Court ruled that Abbott should pay the agreed-on royalty of 5 percent rather than the 2 percent it's been paying. The difference may be worth $392 million
The Sampling Subsidy
Physicians give only 25 percent of samples to newly diagnosed patients, along with a prescription.
Side Effects
One response to today's safety concerns is particularly alarming: The research community has become skittish about conducting clinical studies involving pain medications and other high-risk treatments.
The Rise and Fall of Pharma Reputations
As a reputation driver, ethical behavior has increased steadily in importance over the last three years.