Author | Jeffrey T. Resnick

Jeffrey T. Resnick is a principal and chief research officer for Rating Research LLC, based in Bedminster, New Jersey.

Articles

The Rise and Fall of Pharma Reputations

Pharmaceutical Executive

Article

As a reputation driver, ethical behavior has increased steadily in importance over the last three years.

Reputation: The Inside Story

Pharmaceutical Executive

Article

Even among industry insiders, company reputations are hard-earned and subject to change. Rating Research's (RRC) second annual Reputation Strength Study of the Pharmaceutical Industry surveyed financial analysts and industry senior executives to see how 19 companies stack up against each other and to see how their overall reputations changed from last year.