Pharmaceutical Executive-03-01-2012

With growth as its guiding light, Novartis has big plans for the emerging markets. Pharm Exec sits down with CEO Joe Jimenez to understand what it will take the company to best the competition.

Leading in Emerging Markets

How can we better balance addressing medical needs with ensuring that new drugs are safe and effective? Ron Cohen reports.

After his predecessor and countryman left the EMA in disgrace, Guido Rasi jumps in as executive director-with great challenges ahead.

Our annual press audit finds that the big news in 2011 for pharma was ... no news.

Pharm Exec's latest EAB meeting offered a frank exchange on this magazine's digital future.

Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma

Pharmaceutical trade dres is an effective marketing tool that helps boost product recognition for consumers. It's worth protecting.

FDA and industry are pushing user fees, while they struggle with curbs on communications.