Pharmaceutical Executive-04-01-2013

Belgium is a hub for clinical trials, a leader in the biopharmaceutical industry, and a center for pharmaceutical production and distribution.

List pricing strategies that diverge from these approaches without "hitting the cliff".

The European Union's attempt to update its transparency rules sparks new debate.

The slow evolution toward a state of grace in tracking ROI for digital promotion.

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Improving the quality of clinical trials is a major strategic activity for Big Pharma, one where efficient management of a demanding set of regulatory requirements can have a positive impact on the bottom line.

This year's HBA Woman of the Year is Merck's Bridgette Heller of Merck Consumer Care.

Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.

There seems no end to demands for data on clinical research, conflicts of interest, company payments, and drug prices.