Pharmaceutical Executive-10-01-2010

Pharmaceutical Executive

Optimizing TV Advertising Placements & Results

October 01, 2010

Pharm Exec Special Section (Features)

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Brand managers choosing to advertise an anti-depressant on "Criminal Minds" may not be making the best choice. New methodologies reveal "Law & Order: Special Victims Unit" along with "The Bachelor" to be shows favored by depressives

Community: The Business of Life

October 01, 2010

From the Editor

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Adam Smith's theory of the uncompromising market may set the tone for today's capitalism, but we forget that his first work,"The Theory of Moral Sentiments," made 'bettering the human condition' the basis from which all productive commerce flows.