Articles

As healthcare increasingly shifts to digital, new pharma marketing and patient engagement trends are emerging at the forefront of care. In this podcast, Phreesia Life Sciences and Pharmaceutical Executive discuss how technology is changing healthcare consumers’ expectations and helping to create more personalized experiences focused on connecting the right patients to the right content, care and resources. 

Trends to Watch in Patient-first Pharma Marketing

Podcasts

As pricing transparency regulations and COVID-19 accelerate market disruption and changes in consumer behavior demand new engagement models, how can your organization prepare for the powerful shift toward more consumer-centric pricing transparency?



Price Transparency Regulations are Accelerating Market Disruption. Are You Prepared? 

Local peer-to-peer learning relationships are a critical part of the overall decision to try to adopt new medical innovations, but they are very challenging to identify. In this podcast, we discuss current best practices for identification of locally influential thought leaders and mapping  their learning communities. 

How to Optimize Launch Success by Successfully Identifying the Invisible Local TL Peer Learning Networks

In Episode Three of the Syneos Health Dedicated Dialogue podcast series, we uncover how the proliferation of new digital health technologies, telemedicine and mobile nursing services are helping fuel novel clinical trials. These range from community-based studies, which are administered through PCPs, local health centers and outpatient facilities in lieu of academic research centers, to hybrid and fully virtual trials designed around patients in their homes, with or without a synthetic control arm replacing patients on placebos. Additionally, we share new insights about how trial sponsors discovering new ways to engage participants, enhance data capture and devise pathways to put patients at the center of clinical trials across the biopharmaceutical product development continuum.

From Lab to Life: Improving Patient Lives through Community-based Healthcare and Decentralized Clinical Trials

Peer-to-peer learning relationships, such as Thought Leader Networks, are critically important for successful adoption of medical innovations. Learn how these networks, or the different types of “communities”, each play a unique and complementary role in the adoption process.

Networks Matter – Peer-to-Peer Relationships

Understand the value of involving thought leaders in engagement planning and learn why it is important to the strategy of a product’s lifecycle. IQVIA offers a customizable cloud-based platform to facilitate Thought Leader Engagement Planning & Tracking with coordinated next-generation customer engagement across all channels.

Thought Leader Engagement Planning

Go beyond the hype of digital transformation and learn its true promise. With advanced analytics in your pharma labs, you can transform all your data into actionable scientific and business insights that lead to better outcomes. LabVantage Solutions is working with pharmaceutical companies worldwide to integrate their labs with their enterprise digital ecosystems. Find out how LabVantage’s informatics platform, complete with AI-powered, self-service analytics, is making a difference across the pharmaceutical industry.

How Advanced Analytics Transforms Pharma Data into Actionable Insight

In Episode Two of the Syneos Health Dedicated Dialogue podcast series, we reveal how harnessing broad expertise across the product development lifecycle leads to relevant, effective and efficient solutions that speed commercial success and bring novel drugs to patients sooner to improve patient care.





From Lab to Life: Accelerating End-to-End Drug Development to Bring Medicines to Patients Faster

In Episode One of the Syneos Health Dedicated Dialogue podcast series, we discuss how harnessing the drivers of modern customer engagement informs decisions in product development, leading to enhanced experiences for patients and healthcare providers from lab to life.

From Lab to Life: Key Drivers of Customer Engagement are Redefining Commercialization and Product Development 

Learn how Frontage Laboratories started, recent growth and expansion, and the future vision of Frontage 


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