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To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks
To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 executives at some of the nation's most successful agencies and networks. We didn't want to know about their campaigns, or even about their agencies per se (that information can be found on their Web sites, listed here). What we wanted was their insights into the rapidly changing landscape of pharma marketing.
Click a name to read more about each executive:
Ben Begasse Jr., Concentric HealthcareRisa Bernstein, Flashpoint MedicaJay Bigelow, MicroMass CommunicationsRoss Bruno, HellmanNick Colucci, Publicis Healthcare GroupScot Cotherman, Corbett Accel Healthcare GroupPhil Deschamps, GSW WorldwideAnne Devereux, LyonHeartGarnett Dezember, Navicor GroupRobert Finkel, Kane & Finkel Healthcare CommunicationsFabio Gratton, IgnitePaul Harris, Stratagem HealthcareKerry Hilton, HC&B HealthcareRandy Isaacson, Williams-LabadieKristin Keller, Compass Healthcare CommunicationsMichael McLinden, Mc/K HealthcareRichard T. Minoff, Dorland Global CorporationBarclay Missen, Topin & AssociatesMike Myers, Palio CommunicationsBruce Nicoll, S&R Communications GroupSteve Rothman, CCG MetamediaDale Taylor, AbelsonTaylorAlexandra vonPlato, Digitas HealthSteve West, Cambridge BioMarketingStephen Wray, Cadient Group