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Pharmaceutical Executive
To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks
To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 executives at some of the nation's most successful agencies and networks. We didn't want to know about their campaigns, or even about their agencies per se (that information can be found on their Web sites, listed here). What we wanted was their insights into the rapidly changing landscape of pharma marketing.