Agencies Are Talking About
To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks
To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 executives at some of the nation's most successful agencies and networks. We didn't want to know about their campaigns, or even about their agencies per se (that information can be found on their Web sites, listed here). What we wanted was their insights into the rapidly changing landscape of pharma marketing.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
