Behind the Creative...Inspiring Award Winning Creative with Cherie Davies

The famous trees, and the festival associated with their blossoming each spring, is part of a tradition for the global pharmaceutical company.

LaShell Robinson, Head of Global Feasibility and Trial Equity at Takeda, speaks about the company's strategies to engage patients in underrepresented populations in its phase III psoriasis trials.

How to maximize market-entry performance for new pharma products in an increasingly competitive launch environment.

Peter Ax, founder & CEO of UpScriptHealth, discusses the impact of tariffs on the pharmaceutical industry and how digital health platforms could potentially help offset them.

The campaign also has a specific focus on Black Americans, who are more likely to develop the disease.

The campaign is launching alongside positive news for the company’s Phase 3 trials for a GBS treatment.