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Brand Institute Celebrates 20-Year Anniversary of Expansion into Europe
Brand Institute opened its first office in New York City in 1993. Ten years later, after opening five additional U.S. Offices and moving its corporate headquarters to Miami, Florida, Brand Institute opened an office in Geneva, Switzerland. The company's office in Switzerland has since moved to Basel, and two additional offices in London, England and Frankfurt, Germany have since opened.
Brand Institute's tenured leadership team in Europe is among the most experienced in the industry. The three office presidents in Europe have on average over 11 years with the company, and each brings a passion for naming and client service to work every day.
"While I worked for more than 25 years in the life science industry as a marketer, I was always curious to switch sides, go from the client side to the agency side," said Steffen Lorenz, President of Brand Institute, Frankfurt. "Now with more than 14 years as president of Brand Institute's Germany office, I still enjoy working with small, mid-sized and big pharma companies, as well as consumer and B2B clients."
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
