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Brand Institute Celebrates 20-Year Anniversary of Expansion into Europe


Brand Institute opened its first office in New York City in 1993. Ten years later, after opening five additional U.S. Offices and moving its corporate headquarters to Miami, Florida, Brand Institute opened an office in Geneva, Switzerland. The company's office in Switzerland has since moved to Basel, and two additional offices in London, England and Frankfurt, Germany have since opened.

Brand Institute's tenured leadership team in Europe is among the most experienced in the industry. The three office presidents in Europe have on average over 11 years with the company, and each brings a passion for naming and client service to work every day.

"While I worked for more than 25 years in the life science industry as a marketer, I was always curious to switch sides, go from the client side to the agency side," said Steffen Lorenz, President of Brand Institute, Frankfurt. "Now with more than 14 years as president of Brand Institute's Germany office, I still enjoy working with small, mid-sized and big pharma companies, as well as consumer and B2B clients."

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