Pharmaceutical Executive Editorial Staff

BMS launched a new direct-to-consumer (DTC) campaign for SOTYKTU™ (deucravacitinib) for the plaque psoriasis community.

U.S. Food and Drug Administration has greenlighted the use of Trodelvy for a third indication.

The Ad Club is leveraging AnyClip's AI-powered genius+ platform to drive discoverability, in-video search and interactivity to deliver their robust library of club programming to its members.

Sysnav Healthcare and Roche enter a partnership to facilitate development of industry standard outcome measurements in diseases associated with movement impairments, as well as designing the next generation of wearable technology based on Sysnav's technology.

"AH-ha!™ It's Acne Hormones" features people affected by acne and highlights "AH-ha" moments to "pop" common acne myths and misconceptions.