CrowdPharm and Cross & Wild Join Combine to Form One Agency

Two of 2021 Inc. Magazine's 5,000 fastest-growing private companies unite.

Two independent full-service agencies, CrowdPharm and Cross & Wild­, today announced that they are combining forces and will move forward as one agency, CrowdPharm, to provide end-to-end services to healthcare marketers looking for unprecedented value and results.

CrowdPharm, founded in 2017, is built to work both directly with pharmaceutical and biotechnology companies and as a white label resource for agencies looking to enhance their clients’ brands with fresh talent and global perspectives. The agency’s 3,800+ vetted network members work across 100 countries, all 50 US states, and 32 time zones to deliver original solutions more efficiently and cost effectively.

Founded in 2014, Cross & Wild was built to address two inherent flaws found in traditional agencies: scope creep, and bait and switch.

“This is a bold step forward in leveraging technology that helps healthcare marketers unleash their brands’ potential,” said Steve Bernstein, President of Bernstein-Rein and CrowdPharm partner. “Both companies have worked together seamlessly for years. By joining forces and moving forward as CrowdPharm, we’ve simplified how we deliver value to our clients and made ourselves even more impactful.”