
|Podcasts|March 1, 2021
How False Starts Continue to Undermine Omnichannel Efforts
Author(s)Axtria
Omnichannel marketing bridges the gap from marketing operations to sales excellence. A well-planned, omnichannel marketing strategy allows pharma companies to reach the right people, at the right time, with the right message. Omnichannel marketing provides a holistic view of the customer to improve stakeholder experience across all touchpoints.
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