From Pipeline to Patient
Making use of the right data and analytics to navigate the complex path from drug development and clinical trials through commercialization can accelerate your go-to-market strategy and product success.
Start early and use data often to answer crucial questions:
- Pre-clinical: Where are the best opportunities for ROI while addressing patient needs?
- Clinical: What do the outcomes of the clinical trials tell us about the likelihood of the product coming to market in the current landscape?
- Launch: What are the key drivers of your payer strategy?
- Post-launch: How can you influence physician prescribing patterns and decrease rebate leakage?