Santhera Selects Veeva Systems for Product Launch

June 29, 2017

Pharmaceutical Executive

Santhera Pharmaceuticals, rare disease pharmaceutical company, has selected Veeva CRM and Veeva OpenData as a commercial software and data platform for its first product launch. The platform will be used to help Santhera establish a consistent, global approach to commercialization as it offers up-to-date customer reference data for field teams to enable faster, tailored interactions with HCPs.

Santhera Pharmaceuticals, rare disease pharmaceutical company, has selected Veeva CRM and Veeva OpenData as a commercial software and data platform for its first product launch. The platform will be used to help Santhera establish a consistent, global approach to commercialization as it offers up-to-date customer reference data for field teams to enable faster, tailored interactions with HCPs.