Barri Blauvelt

Barri Blauvelt is CEO of Innovara, a global pharmaceutical business and management development firm. She can be reached at


Benchmarks for Blockbuster Launches

A decade ago, pharma companies typically launched new products, observed how well they sold, and, if necessary, modified their marketing strategy and launched again. In today's competitive marketplace, there is only one rule: Get it right the first time.