Author | Ed Schoonveld

Ed Schoonveld is a Managing Principal at ZS Associates.


Going Beyond Lip Service on Value


Providing evidence for a strong value proposition to each of the access journey decision makers needs to be weighed against the risk of clinical trial failure, cost of investment, and launch timing. Ed Schoonveld outlines how a pharma company can analyze and rejuvenate its decision process.

International Price Referencing: Stacking the Deck with Lower Income Economies

Pharmaceutical Executive


This article discusses how cost differences with other countries reflect income differences, how these differences are typical for cost in medical services, and more.

The WHO Fair Pricing Forum


Ed Schoonveld reviews the key topics discussed at the World Health Organization's second Fair Pricing Forum, held in Johannesburg, South Africa last month.

The UK Pay-or-Play Solution: A Horribly Flawed Idea


We desperately need new anti-infective drugs to avoid life threatening infections. Let’s make that happen by punishing companies who don’t invest in R&D for these specific drugs.