Ellen Hoenig Carlson is the founder of Advance MarketWoRx, a boutique consultancy focused on healthcare and consumer disciplines. She can be reached at www.advancemarketworx.com, twitter @ellenhoenig, or join the conversation on her blog: http://blog.advancemarketworx.com
Initial survey and results suggest that health games and virtual worlds bear the potential to be "game changers" by improving education, provoking greater engagement, and engendering positive behavior to enhance health and wellness.