Author | Eric Bolesh

Eric Bolesh is a senior analyst for, Cutting Edge Information, based in Durham, North Carolina.

Articles

Budgeting Brands in Troubled Times

Companies are tightening their purse strings just when brand strategies need to target new audiences

Pharmaceutical Executive

Toward the See-Through Corporation

Consumer outrage at daily reports of new financial scandals creates a dangerous environment for corporate reputations, but pharma companies can turn the public's low opinion-and questions about rising drug prices-to their advantage if they work systematically to build long-term trust.