Erica Schultz

Encounters with healthcare providers (HCPs) requires diligent preparation. Beyond understanding the value of the therapies you're offering, all touchpoints and conversations are of the highest importance - through sharing research, new ideas, and how you can support HCPs, you gain valuable, relevant insights that inform your relationship with HCPs and help them blossom.

Erica Schultz, CMO of RAIN Group, provides insight on how to breakthrough to make connections and build rapport with HCPs in a time when face-to-face and other interactions have decreased significantly.