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Gregg Fisher

Gregg Fisher (gfisher@thestem.com) is Managing Partner at The Stem (www.thestem.com), a global management consulting firm specializing in customer engagement in Healthcare. 

Articles

Customer Engagement: A Key Upgrade in Brand Planning for a Multi-Channel World

Gregg Fisher reflects on how this brand planning can be enhanced to better serve brand and product managers to deliver on the promises of “customer-centric” and “multi-channel” communications.