Patient support programs (PSPs) have an opportunity for growth and innovation.
Prior to 2019, research indicated that payers across markets used a range of digital information sources to support their decision making and to keep abreast of medical news. But COVID-19 sparked an uptick in interest from global and US market access teams for an omnichannel approach.
Closing the gap between promise and progress.
Gregg Fisher reflects on how this brand planning can be enhanced to better serve brand and product managers to deliver on the promises of “customer-centric” and “multi-channel” communications.