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© 2020 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2020 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Gregg Fisher (email@example.com) is Managing Partner at The Stem (www.thestem.com), a global management consulting firm specializing in customer engagement in Healthcare.Â
Gregg Fisher reflects on how this brand planning can be enhanced to better serve brand and product managers to deliver on the promises of “customer-centric” and “multi-channel” communications.