Jean-Francois Denault

Jean-Francois Denault, MBA has been working with innovators and entrepreneurs in life sciences for over fifteen years. He has worked with over 50 different clients, including larger companies such as J&J, P&G, ABBVie and Denka Seiken. His clients are located all over the world, and he has completed projects with clients in over 25 different countries. He has written a dozen articles for various publications, and is the author of both the “Handbook of Market Research for Life Sciences” and the “Handbook of Marketing Strategy for Life Sciences”. He can be reached at


Measuring Product-Market-Fit

Jean-Francois Denault outlines a systemic approach to evaluating the commercial viability of a product.