Jean-Patrick Tsang, PhD, MBA

Jean-Patrick Tsang, PhD, MBA is the founder and president of Bayser, a Chicago-based consulting firm specializing in sales force management, portfolio optimization, territory alignment, incentive compensation, managed care, and partnership deals. He can be reached at (847) 920-1000 or


Micromarketing An Individual Approach

The computing power of today's PC enables marketers to conduct analyses that were unthinkable just a few years ago, creating exciting new ways to approach and track promotion response. This article describes a novel approach that models promotion response at the individual physician level.