Author | Lisa Barbadora

Lisa Barbadora is president and owner of marketing and public relations firm Barbadora INK. She can be reached at lbarbadora@barbadoraink.com .

Articles

Patients, Physicians, and Payers… How Can Pharma Do it All?

Article

The word ‘centric’ by definition means one, as in focused on a single entity. Yet, in today’s life sciences industry, companies are customer-centric and patient-centric and physician-centric - combined. It's counterintuitive…if not overwhelming, writes Lisa Barbadora