Author | Mark Mozeson

Articles

Goodbye, Willy Loman

Article

The days of pharma sales reps going office-to-office with samples and brochures are done. These days, they need to turn their attention to payers, pharmacists, and consumers

Medicare Part D: D for Doomed?

Pharmaceutical Executive

Article

As seniors become frustrated and Part D enrollment lags, drug benefit plans cannot grow fast enough to manage risk. Some leave the market, and others cut benefits.