Author | Neil Baum

Neil Baum, M.D., is a speaker and consultant to the pharmaceutical industry. He can be reached at www.neilbaum.com.

Articles

The successful abbreviated detail

Pharmaceutical Representative

Article

Making the most of less than two minutes.

Remember the doctor's name

Pharmaceutical Representative

Article

There's no better way to attract a doctor's attention than to mention his or her name.

Decisions determine your destiny

Pharmaceutical Representative

Article

There are five levels of decision- making that every pharmaceutical sales rep must consider.

Turn features into benefits

Pharmaceutical Representative

Article

Incorporate the phrase 'which means' into details.