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© 2022 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2022 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Neil Baum, M.D., is a speaker and consultant to the pharmaceutical industry. He can be reached at www.neilbaum.com.
Making the most of less than two minutes.
There's no better way to attract a doctor's attention than to mention his or her name.
There are five levels of decision- making that every pharmaceutical sales rep must consider.
Incorporate the phrase 'which means' into details.
"It's the little things that make a big difference." You know that's true of your sales relationships, but that old adage also applies to your e-mails and memos.
It is a maxim in business school that in order to make money selling something, you have to identify a need in the marketplace and position a product or service to satisfy that need.