OR WAIT 15 SECS
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Neil Baum, M.D., is a speaker and consultant to the pharmaceutical industry. He can be reached at www.neilbaum.com.
Making the most of less than two minutes.
There's no better way to attract a doctor's attention than to mention his or her name.
There are five levels of decision- making that every pharmaceutical sales rep must consider.
Incorporate the phrase 'which means' into details.