Author | Pamela Walker, Ph.D

Dr. Pamela Walker is Global Head of Health at Kin + Carta Advise.

Articles

Rapid Transformation in the Face of COVID-19

April 10, 2020

Article

Thriving in the new COVID-19 world requires five key ingredients, which can be leveraged with a transformative approach to digital adoption in the pharma space.

Why the Emotional Sell is More Critical Than Ever

June 08, 2015

Article

Whether a brand is preparing to launch a new product, or taking a reinvigorated one back to market, it is widely accepted that those who form the emotional connection with customers are most likely to succeed.

Loss Aversion: Reducing the Risk of New Rx Drugs

January 09, 2015

Article

Dr. Pamela Walker asks, in an increasingly competitive marketplace, with greater understanding of behavioral biases such as loss aversion, how can pharma professionals use loss aversion to propel brands to success?