Author | Pamela Walker, Ph.D

Dr. Pamela Walker is Global Head of Health at Kin + Carta Advise.


Why the Emotional Sell is More Critical Than Ever

Whether a brand is preparing to launch a new product, or taking a reinvigorated one back to market, it is widely accepted that those who form the emotional connection with customers are most likely to succeed.

Loss Aversion: Reducing the Risk of New Rx Drugs

Dr. Pamela Walker asks, in an increasingly competitive marketplace, with greater understanding of behavioral biases such as loss aversion, how can pharma professionals use loss aversion to propel brands to success?