Digital Drives Customer-Centric Sales EngagementByPaul ShawahJanuary 23rd 2022How digital is helping companies increase call volumes, access to HCPs, and HCP-led dialogue.
AI as a Real-Time Coach Embedded in Commercial ProcessesByPaul ShawahJanuary 30th 2020In 2020, AI will become pervasive in enterprise applications and embedded within specific commercial workflows, writes Paul Shawah.