Rachael Pius, Maurice Solomon, Victoria Summers, Melissa Visintin

Rachael Pius (Business Consulting Manager), Maurice Solomon (Digital Connected Health Strategy + Execution), Victoria Summers (Associate Principal) and Melissa Visintin (User Experience Manager) of ZS Associates.


Ready Patient One

How gamification can help pharma play to win.

How Gamification Can Help Pharma Companies Play to Win

Applying game mechanics to healthcare marketing efforts has significant potential to ensure that patients are activated, educated and engaged throughout the duration of their care, which could drive business impact and improve patient outcomes.