
How gamification can help pharma play to win.
Rachael Pius (Business Consulting Manager), Maurice Solomon (Digital Connected Health Strategy + Execution), Victoria Summers (Associate Principal) and Melissa Visintin (User Experience Manager) of ZS Associates.
How gamification can help pharma play to win.
Applying game mechanics to healthcare marketing efforts has significant potential to ensure that patients are activated, educated and engaged throughout the duration of their care, which could drive business impact and improve patient outcomes.
Published: February 28th 2019 | Updated:
Published: April 1st 2019 | Updated: