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"Drug Life Optimization" can wrest more value through strategies that build a drug's brand franchise through its entire lifespan, according to Stan Bernard.
"Payers have evolved to become powerful global contenders with pharma for increasingly limited funding of drug budgets."
Creative non-pharmaceutical partnerships can offer innovators unique capabilities against the competition in a new era where challenges to market leadership are coming from every direction.
Game-changers can create competitive advantages for pharmaceutical companies and products.