Author | Stan Bernard, MD

Articles

Rethinking Product Lifecycle Management

Pharmaceutical Executive

Article

"Drug Life Optimization" can wrest more value through strategies that build a drug's brand franchise through its entire lifespan, according to Stan Bernard.

From Customers to Competitors

Article

"Payers have evolved to become powerful global contenders with pharma for increasingly limited funding of drug budgets."

Creallaborations: Pharma Starts Thinking Outside the Pill Box

Pharmaceutical Executive

Article

Creative non-pharmaceutical partnerships can offer innovators unique capabilities against the competition in a new era where challenges to market leadership are coming from every direction.

Think Different

Pharmaceutical Executive

Article

Game-changers can create competitive advantages for pharmaceutical companies and products.