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© 2021 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2021 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
"Payers have evolved to become powerful global contenders with pharma for increasingly limited funding of drug budgets."
Creative non-pharmaceutical partnerships can offer innovators unique capabilities against the competition in a new era where challenges to market leadership are coming from every direction.
Game-changers can create competitive advantages for pharmaceutical companies and products.
Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.