William M. Drummy, Jr.

William M. Drummy, Jr.is founder and CEO of Heartbeat Digital, based in Manhattan.


A Fine Line

Is a pharma website a type of labeling, a form of advertising, or some new hybrid? The industry has used the internet as a communication channel since 1994, yet, after nearly a decade of online medical development and experimentation, none of the major regulators has decided yet-or offered any clear guidance about-what constitutes "acceptable use."