A Cross-Functional Formula: Operationalizing the Broader Role of Access
August 10th 2022The BCG Market Access Roundtable outlines the new and advanced access competencies required to enable functional operationalization and delivery of this critical role in biopharma—today a key strategic partner in achieving overall business goals.
The Price of Innovation: ‘Paying for a Cure’ Remains Costly Proposition
August 10th 2022Curative-type therapies offer great hope in further transforming treatments for cancer and other diseases, but addressing the economics of these products—and ultimately the cost-benefit equation—is daunting. What is being done to smooth the path for pricing and reimbursement?
Milestones and Momentum: Assessing Advancements in Personalized Medicine
August 10th 2022The road to precision medicine as a fixture in healthcare delivery is still a journey, but recent advances and new understandings in gene profiling, biomarker development, and AI and data analytics are steadily bringing these therapies closer to the individual patient every day.