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Pharmaceutical Executive-12-01-2014

home / journals / pharmaceutical-executive / pharmaceutical-executive-12-01-2014

Marketing: Ready for the Next War?

Marketing: Ready for the Next War?

Faruk Capan
December 19th 2014
ArticleColumn

How pharma companies can catch up to the requirements of the modern marketing model.


What's Wrong with the Annual Sales Kickoff: And How to Fix it

What's Wrong with the Annual Sales Kickoff: And How to Fix it

December 19th 2014
ArticleColumn

New ways for pharma to make sure its sales reps stay sharp amid a flood of new information and a more complex selling climate.


US Pharma Probes Go Global

US Pharma Probes Go Global

Jill Wechsler, Pharm Exec’s Washington Correspondent
December 15th 2014
ArticleColumn

Foreign governments are enacting anti-fraud legislation as part of broader efforts to crack down on corrupt practices involving pharmaceutical companies and healthcare professionals.


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Biopharma's Engine Room: A Pharm Exec Innovation Roundtable

William Looney
December 14th 2014
ArticleFeatures

Two words define the future of commercialization project management: Faster and Better


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A Forecasting Rx for Pharmacy Benefit Managers

Peter Dillman
December 12th 2014
ArticleColumn

Building an effective drug forecasting model today requires a revamped approach.


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Innovation Snapshot

Casey McDonald
December 1st 2014
ArticleColumn

Cleveland Clinic's Pick of Top 10 Advances for 2015.


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Country Report: Algeria

December 1st 2014
ArticleSpecial Sponsored Section

Once considered a healthcare backwater, Algeria's expanding pharmaceuticals market is taking the African continent by storm.

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