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Boehringer Ingelheim Introduces New Piece to Rare Disease Tribute Collection


Gallery showcases experience of living with generalized pustular psoriasis.

collagen induction therapy hair loss treatment. Image Credit: Adobe Stock Images/Dharma

Image Credit: Adobe Stock Images/Dharma

Boehringer Ingelheim, a pharmaceutical company, has announced that in partnership with the Fashion Institute of Technology’s (FIT) DTech Lab, a fifth piece will be introduced to The Unwearable Collection, an art collection using paper and glass to demonstrate the experiences of those with generalized pustular psoriasis (GPP).

In collaboration with designer Bart Hess and FIT students, the collections newest piece —Trapped by Uncertainty—cites the uncertainty of how GPP will affect their daily lives.

"Since its introduction last year, The Unwearable Collection has helped to raise much-needed awareness for GPP. With the addition of Trapped by Uncertainty, we hope to improve the understanding of what life with GPP feels like and illustrate the intense emotional burden it can have," said Claudia Beqaj, Executive Director, Dermatology, Sales and Marketing, Boehringer Ingelheim. "With the help of Bart Hess, the students and faculty of the FIT DTech Lab have done an incredible job of bringing the anxiety and uncertainty of GPP to life through fashion and design."

Reference: Boehringer Ingelheim, Fashion Institute of Technology's DTech Lab introduce fifth piece to award-winning design collection that raises awareness of rare disease. PR Newswire. June 28, 2023. Accessed June 28, 2023. https://www.prnewswire.com/news-releases/boehringer-ingelheim-fashion-institute-of-technologys-dtech-lab-introduce-fifth-piece-to-award-winning-design-collection-that-raises-awareness-of-rare-disease-301865216.html

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