Buried Treasure: The Stealth Issue of E-Business Taxation
It}s generally accepted that pharmaceutical companies need to transform their business processes to remain competitive in the global economy. Shareholders, analysts, partners, suppliers, and customers consistently applaud announcements about information technology (IT) improvements. But managing the necessary changes to exploit the value of e-business initiatives is more problematic than many companies realize, requiring a focused management effort, within which is buried the stealth issue of e-business taxation.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
