Language, Layout, & Links: Creating Trustworthy Online Messages

March 1, 2001

Pharmaceutical Executive

Pharmaceutical Executive, Pharmaceutical Executive-03-01-2001,

Americans are notoriously obsessed with health. In fact, more than 40 million go online to visit health sites, the vast majority seeking information about pharmaceuticals. As a result, drug manufacturers} product sites play a leading role in consumers} healthcare knowledge.

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