The Challenge of Prescription Drug Pricing

March 1, 2001
Terri Bernacchi, RPh, MBA

Terri Bernacchi is president and CEO of Innovative Health Strategies in Milwaukee, Wisconsin.

Pharmaceutical Executive

Pharmaceutical Executive, Pharmaceutical Executive-03-01-2001, Volume 0, Issue 0

Industry Must Set Product Prices That Ensure Reasonable Profit - and Minimize Political Fallout

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