CRO's Cross Over NOW

July 1, 2001
Ian Lazarus

Ian Lazarus is managing director of Creative Healthcare USA, a biotechnology business development firm and a member of the editorial board of Managed Healthcare Executive, PE's sister publication.

Pharmaceutical Executive

Pharmaceutical Executive, Pharmaceutical Executive-07-01-2001, Volume 0, Issue 0

The digital revolution is knocking at the doors of the clinical research industry, and CROs are increasingly, if reluctantly, letting it in. Although the biotech industry revels in the promise of wireless solutions, Internet applications, and genomic discoveries, CROs have largely shunned opportunities for technological improvements and remain insulated from such advances in other health sectors.

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