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Pharma Pulse 6/7/24: How Much Does a Day of Delay Really Cost? BranchLab Launches Privacy-Safe Healthcare Advertising Solution & more


The latest news for pharma industry insiders.

How Much Does a Day of Delay in a Clinical Trial Really Cost?

New research updates estimated value of lost time.

Study Links Military Burn Pits to Respiratory Challenges

A new study published April 2024 in the JAMA Network looked to establish a link between burn pits and higher respiratory and cardiovascular disease in veterans, responding to widespread concern from veterans.

Improve Site Experience with Data-Driven Protocol Design

Sites can encounter a wide range of challenges when operationalizing study protocols, including the need to manage frequent and lengthy patients visits, coordinate complicated procedure schedules and utilize multiple disparate technology systems. Applied analytics enable data-driven protocol design that can help sponsors mitigate these trial challenges.

Data collected from sites can help uncover specific protocol elements that drive sites’ perception of burden. These findings can be used to optimize protocol design to decrease burden and improve site experience, potentially leading to positive outcomes such as facilitating the collection of cleaner data and improving protocol compliance.

It Looked Like a Reliable News Site. It Was an AI Chop Shop.

BNN Breaking had millions of readers, an international team of journalists and a publishing deal with Microsoft. But it was full of error-ridden content.

BranchLab Launches Privacy-Safe Healthcare Advertising Solution with Seed Funding Round

Amid increased state and industry regulations, BranchLab provides a new solution for healthcare and pharma brands to reach consumers in a privacy-compliant way

Ross Burns on LinkedIn:

That’s a wrap!! What an amazing week at the 2024 BIO International Convention in San Diego!! We recorded some great interviews with MJH’s very own Mike Hennessy Jr. for our new Profiles in Medicine series for Pharmaceutical Executive! It was truly inspiring to hear the passion and innovation coming out of the biotech space and the limitless possibilities to improve patient outcomes!! Here’s a sneak peek behind the scenes!

Have news you want us to share in Pharma Pulse? Reach out to Social Media Editor Miranda Schmalfuhs