Technology

AI 2.0: The Humanizing of Machine Learning Technology

October 26, 2020

Digital engagement is becoming the new normal, but it can inhibit the individual connection that is foundational to building long-term customer relationships. How can reps, brand teams, and medical science liaisons strike the right balance of personal and non-personal engagement? The next generation of AI has an answer, writes Derek Choy.

What Do Pharma Marketers Need to Know About Voice?

October 22, 2020

Pharma marketers can use their "voice" to increase prominence in advertising.

IDMP in a COVID Context

October 20, 2020

Lise Stevens explores what difference the ISO IDMP (Identification of Medicinal Products) data standards would have made in a COVID-19 context — in applications ranging from pharmacovigilance adverse event reporting and electronic prescribing to falsified medicines control.

Implementing a Customer-Centric Mindset in Medical Affairs

October 20, 2020

The Medical Affairs Digital Strategy Council's Mary Alice Dwyer and Indegene's Sameer Lal talk to Pharm Exec about how digital solutions can help the Medical Affairs function take a leadership role 
in ensuring fast, efficient, and meaningful responses to all stakeholders at a time of intense pressure.

New Launches Complete Teva’s Digital Inhaler Portfolio

September 28, 2020

Technology has potential to change how physicians work with asthma patients

How AI Is Carving UCB’s Path to Better Patient Insights

September 23, 2020

A look at how UCB is utilizing dynamic targeting via AI to improve overall patient experience.