Strategy

Five steps for organizations in bringing enterprise-level strategies to life.

In the face of potential tariffs, the pharmaceutical industry must find alternative ways to reduce costs.

Four tips for midsized companies when entering new global markets.

The high-stakes nature of cancer care, coupled with rapid scientific advancements and increasing payer and regulatory pressures, demands a specialized approach beyond traditional market access strategies.

Applying the McKinsey 7S Framework to TLL and regional marketing teams.

The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive advantage.

A look at the current landscape and how young companies can set the stage for product launch.

Market dynamics boost the need and urgency for more sophisticated benchmarking strategies.

HEOR scientists in the pharma industry must balance methodologic rigor with commercial expectations and timelines.

The six key design trends of 2025 redefine how healthcare brands can inspire trust and build lasting connections with their audiences.

The Alpha Cognition executive discusses recent developments that positively impact the upcoming launch for ZUNVEYL.

Biopharmas and global agencies are now prioritizing initiatives and innovations to drive speed across product development with an emphasis on getting new treatments in the hands of doctors and patients.

Traditional approaches to HCP segmentation are no longer sufficient. The challenge now is to maintain personalization at scale while managing large territories and diverse customer bases.

In this Q&A, Organon's Chief Communications Officer, Becky Edwards discusses how much social media and influencers sway decisions about birth control methods, potential consequences of these misinformed choices, and more.

A look at the M&A and stock market pictures for full-year 2024—and the potential strategic implications for pharma and biotech ahead.

HEOR requires executive leaders who have both scientific and managerial acumen.

CEO Richard Francis reflects on Teva’s return to growth during his tenure, and what’s next for the drugmaker in its quest to recapture the heights of old.

New technology is creating new opportunities but is also causing new complications.

In early phase trials innovative designs offer potential for improvements in efficiency and decision-making.

Veeva’s vice president of commercial strategy discusses how pharma companies streamlining their processes with a single goal in mind can improve their relationships with customers.

While challenges remain, AI is accelerating the process by enabling researchers to identify and design new drug candidates more quickly and efficiently with applications in target discovery, structure prediction, and drug optimization.

In the race to bolster pipelines and drive growth, biopharma manufacturers are reexamining traditional practices and reimagining market research protocols.

With increasing cases of disinformation across social media blurring the lines of what’s credible and real, how can pharma break through the noise and build back public trust?

PharmaLex’s chief strategy officer discusses strategies to improve monetization for these drugs.

The biosimilars market in the US is on the rise, but barriers to greater adoption remain.

Unleashed demand over the past year characterizes the M&A picture in pharma.

Why investing in people and training can help drugmakers deal with six pressing challenges in particular in the year ahead.

The importance of expanding your pharma sales forecasting horizon beyond the US. Learn how to effectively navigate country-specific regulatory red flags.

A look at the promise and opportunities from this new and advanced type of AI in transforming commercial planning and execution for life sciences companies.