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Every year, advertising agencies set out to predict what will be popular in the year ahead. And each year—as we’ve learned with an already fraught start to 2022—comes with surprises. We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Trends take shape, innovations evolve before our eyes, and ideas unfold, converging to create seismic shifts in the marketing topography. We’re here now, staring down the year, and we have a few ideas about what you can expect from our industry over the next twelve months.
Matthew Howes is President at Greater Than One.