US Generics Market Set for More "Dynamic Growth"
The global generics market has experienced dynamic growth in recent years, registering a compound annual growth rate (CAGR) of 11.1% between 2012 and 2016 to reach a value of $318 billion, according to data from research company MarketLine. The company’s latest report states that Asia-Pacific was comfortably the largest region in value terms, accounting for over 46% of the global total in 2016. The US followed with over 31%, while Europe continued to lag behind, contributing 15.6%.
The US once reigned supreme as the single biggest country market, with a value of $99.7 billion. MarketLine predicts the US market will grow with a CAGR of 7.2% between 2016 and 2021, to reach a value of $141.2 billion. Europe is expected to see slower growth, with the company projecting a CAGR of 5.6% for the 2016-2021 period, driving the market to a value of $65.1 billion in 2021.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
