What are YOU Wearing Today: The Present & Future of Wearable Health Devices
Today, one in five Americans owns some type of wearable technology, while experts estimate that the annual smart-wearable health care market volume will grow from $2 billion in 2014 to $41 billion in 2020 (a compound annual growth rate of 65 percent!). Discover how this new technology and the incredible amounts of data it will generate promise to transform the health care continuum.
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.