Francis Pollaro

Articles

Branding Takes on a New Look

Pharma moves beyond promoting products to increase recognition of company names.

The Age of Influence

Pandemic lockdowns push pharma into brand-new era of social engagement.

Turning the Corner: A New Era of Pharma Sales Comes Into View

It wasn’t long before sales reps realized they needed a new strategy to keep prospect pools flowing—18 months later, a mix of in-person and virtual meetings with healthcare professionals is emerging as the preferred approach moving forward.