John Pagliuca

John Pagliuca is Vice President for Business Development at SCIO Health Analytics.


The Reluctant Customer: Using Personas to Improve Compliance

Consumers of life sciences products are reluctant customers, and this reluctance can turn into non-compliance. Organizations and providers need to understand patients at a human level, and what will motivate them to stay with a treatment plan, writes John Pagliuca.

Seizing the Undiagnosed Patients Market Opportunity

There is a tremendous, untapped market of undiagnosed patients for a variety of conditions, writes John Pagliuca. But how do you identify them when they are essentially hidden from view through conventional means?